Last Updated: [Date]

At Shop BoldBrief, your privacy is as important to us as your comfort and confidence in our intimate apparel. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bodybasewear.com or make a purchase from us.

We encourage you to read this policy carefully to understand our practices regarding your personal data and how we will treat it. By accessing or using our website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect information that you provide directly to us when you:

  • Create an account on our website
  • Make a purchase of our hosiery, panties, shapewear, T-shirts or other intimate apparel
  • Subscribe to our newsletter or marketing communications
  • Contact our customer service team
  • Participate in surveys, promotions or other site features

The types of personal information we may collect include:

  • Contact information (name, email address, shipping address)
  • Payment information (credit/debit card details through our secure payment processors)
  • Account credentials (username and password)
  • Purchase history and preferences
  • Body measurements and fit preferences (if voluntarily provided)
  • Communications and correspondence with us

2. How We Use Your Information

We use the information we collect for various purposes, including to:

  • Process your orders and send you order confirmations
  • Manage your account and provide customer support
  • Personalize your shopping experience and recommend products that may interest you
  • Communicate with you about products, services, promotions, and events
  • Improve our website, products, and customer service
  • Prevent fraudulent transactions and monitor against theft
  • Comply with legal obligations and enforce our policies

3. Data Sharing and Disclosure

We value your trust and only share your personal information in limited circumstances:

  • Service Providers: We share information with third parties who perform services on our behalf, such as payment processing, order fulfillment, shipping, marketing, and analytics.
  • Legal Requirements: We may disclose information if required by law, court order, or governmental authority.
  • Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.
  • With Your Consent: We may share information for any other purposes disclosed to you at the time we collect the information.

We do not sell your personal information to third parties for their marketing purposes.

4. International Data Transfers

As we serve customers globally (excluding some Asian and remote regions), your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from your country. We ensure appropriate safeguards are in place to protect your personal information.

5. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. While we strive to use commercially acceptable means to protect your information, no method of transmission over the Internet or electronic storage is 100% secure.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access and receive a copy of your personal information
  • Correct inaccurate or incomplete information
  • Request deletion of your personal information
  • Object to or restrict certain processing activities
  • Data portability (receiving your data in a structured, machine-readable format)
  • Withdraw consent at any time, where we rely on consent to process your information
  • Opt-out of marketing communications at any time by using the unsubscribe link in our emails

To exercise any of these rights, please contact us using the details provided at the end of this policy.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. These technologies help us:

  • Remember your preferences and items in your shopping cart
  • Understand how you use our site to improve our services
  • Deliver targeted advertisements based on your interests
  • Analyze site traffic and trends

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

8. Children’s Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. We encourage you to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Shop BoldBrief
65 Grayson Street, MARRAR, AU 2652
Email: [email protected]